Key Human Design
Logotype
Location: Chile
This project consists to design the logotype brand of Key Human Design which is a organisation that build customized solutions in order to contribute to the commitment and development processes of organizations framed in the needs of the 21st century.
Starting from the visual referents and concepts they wanted to communicate and share: Collaborate, customise, incorporate, unify I arrived to this result.
My main inspiration was the ants since they area very small but strong, they have an incredible tenacity and organisation that has been admired by many to the point of saying that symbolises unity, determination, security, among others.
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