Graphic Design
Dra. gabriela claure
Gabriela Claure, is a Colombian dentist renowned for her mastery in aesthetics and groundbreaking work in orofacial harmonization. Having recently relocated to Barcelona, she brings her expertise to a new audience.
In this project, I reimagined her logo and rejuvenated her visual identity, infusing it with modernity, sophistication, and professionalism to make a lasting impression in her new city.
In the pursuit of refining the logo, Gabriela was determined to preserve her iconic symbol, leading me to concentrate our efforts on refining the typography, kerning, and leading.
In our creative exploration, we sought out a typeface that radiated proximity, elegance, sophistication and served as a visual testament to her professionalism and fervent dedication to aesthetics.
Additionally, a cohesive style was developed for her brochures and gift cards, which she offers at her practice. Throughout, we maintained a sophisticated and professional graphic style, ensuring consistency with her brand identity.
For the presentation of the business cards, we aimed to play with still life imagery. This choice was deliberate, emphasizing the notion that the doctor imparts vitality and renewal to our bodies, rejuvenating areas that may be experiencing issues or showing signs of aging.
Graphic Design, 2019
Location: Barcelona