Art Direction, Graphic Design
Eduardo & Noelia
Eduardo & Noelia, are a beautiful addition to the renowned Mulet family. Nestled in the heart of the San Felix, Atacama Region in Chile, amidst the historic "Horcón Quemado," Mulet boasts over a century of artisanal Pisco craftsmanship.
With a nod to tradition and a dash of modernity, Eduardo & Noelia proudly unveil their latest creation, a contemporary rendition of the family's cherished legacy, Pisco.
In collaboration with Agustín Correa, a versatile team player, educator, and publicist, I contributed to this venture by crafting an idea and narrative for two products: Pisco 40º and 35º. From conceptualization to naming, label design, and packaging, our efforts were guided by extensive research. We carefully curated a story that honors the origins and quality of this legendary brand, emphasizing its production process, familial heritage, and the individuals behind the label.
In their brand's narrative, Eduardo is the current owner, carrying the torch of family tradition. While Noelia, his beautiful wife, stands beside him, with her grace and resilience illuminating every step and providing unwavering support as they navigate the journey of building their legacy together. Their story is one of partnership, resilience, and shared determination to uphold the values that define their brand and family heritage.
Amidst the evolution of our brand identity towards a modern aesthetic, we embarked on a journey to reimagine our visual identity. At the forefront of this transformation lay the decision to introduce a fresh, contemporary logotype that harmonizes seamlessly with our revitalized brand style.
This new logotype is a testament to our commitment to leading industry trends and captivating our audience with a dynamic, modern presence.
Creative Art Direction, Graphic Design, 2019
Creative Direction: Agustín Correa, Bárbara Fenzo
Art Direction: Bárbara Fenzo
Illustration: Bárbara Fenzo
Location: Remote, Chile - Spain