The Hilton Canopy Hotel has been designed to attract young people with a strong aesthetic sense and a taste for affordable luxury.

The decorative works/atrezzo project is created under the concept of “La Movida Madrileña”, which has been delivered by the Architecture and design studio Jaime Beriestain Studio, a joint collaborator with Alma Studio Barcelona.

My role as project manager and co-founder of Alma Studio was to choose the most revolutionary and influential characters of the movement and how to communicate the concept without overwhelming the public.

For the illustrations, it was decided to be figurative. Among the works are renowned artists, musical bands, urban tribes, and emblematic places in Madrid that have left their mark on society.