In collaboration with ACB Channel
Logotype, packaging & branding
Location: Santiago de Chile
The project was create a co-brand of Mulet. Mulet is a traditional Pisco maker back in Chile, and the owner Eduardo Mulet wanted to create a new line of his brand to a new target, younger people.
The client was open to our creations, naming, branding and concept. After a long research and study about the brand and the new target Eduardo wanted to catch, with Agustín (Director of ACB Channel) we arrive to this final concept and design.
As Mulet has two different Pisco (different alcohol degree), and following the "traditional" brand, we decided to give Eduardo and his wife Noelia, their personalised line of product.
The inspiration were manly from modern, playful and minimal designs. The concepts, unique, quality, tradition.
We also gave the logo a refreshing touch, more in line with the new product line that we created, Eduardo and Noelia.