Art Direction
& Food Design
morfágica, la carne se come cruda.
Palpitos libres, caza vital,
antropofagia en el ser, sin final.
Devoro sueños, abrazo esencia,
libertad latiendo en cada experiencia.
Packaging
Food Design
Experience
Brasil, 1930.
The project is created under the concept of “cultural devouring,” which is a metaphor used in the context of the anthropophagic movement to describe the idea of tearing apart and assimilating foreign cultural influences. This metaphor suggests that Brazilian culture was able to digest and transform elements of other cultures, making them their own and giving them new meaning within their context. It is a way to enhance Brazilian identity, recognizing diversity and absorbing what is valuable to enrich and strengthen your cultural expression.
Morfágica is the representation of the transformation and evolution of culture through cultural exchange, the absorption and digestion of elements from other cultures and their integration into one's own cultural identity, generating a new identity enriched by diversity and miscegenation that At the same time, it seeks a link with nature and the identity value of the roots, as well as with transformation, rebirth and liberation.
The experience seeks to share a deep message loaded with meaning. It tries to make diners experience the feeling of liberation that Brazilian society obtained thanks to the great “Antopofágico” movement of the 1930s.
ACADEMIC - Elisava School of Design & Engineering, 2023
Design & Art Direction: Agustina Lewi - Sandra Patón - Francisca De La Cerda - Paloma González - Bárbara Fenzo