Art Direction
& Food Design
morfágica, la carne se come cruda.
Palpitos libres, caza vital,
antropofagia en el ser, sin final.
Devoro sueños, abrazo esencia,
libertad latiendo en cada experiencia.
Packaging
Food Design
Experience
Brasil, 1930.
The project is created under the concept of “cultural devouring,” which is a metaphor used in the context of the anthropophagic movement to describe the idea of tearing apart and assimilating foreign cultural influences. This metaphor suggests that Brazilian culture was able to digest and transform elements of other cultures, making them their own and giving them new meaning within their context. It is a way to enhance Brazilian identity, recognizing diversity and absorbing what is valuable to enrich and strengthen your cultural expression.
Morfágica represents the transformation and evolution of culture through exchange, absorbing and digesting elements from other cultures to create a new, richer identity.
Larger than a traditional bonbon, this treat is designed for a shared, "anthropophagic" gastronomical experience celebrating Brazilian culture. The white exterior symbolizes European culture and the lack of Carioca representation in the 1930s, while the carmine interior, made with açaí and cacao nibs, represents the vibrancy of Carioca life. Wrapped in a banana leaf, the bonbon honors traditional Amazonian practices. The act of consuming the bonbon symbolizes Brazil reclaiming its cultural freedom.
The experience seeks to share a deep message loaded with meaning. It tries to make diners experience the feeling of liberation that Brazilian society obtained thanks to the great “Antopofágico” movement of the 1930s.
ACADEMIC - Elisava School of Design & Engineering, 2023
Design & Art Direction: Agustina Lewi - Sandra Patón - Francisca De La Cerda - Paloma González - Bárbara Fenzo