Art Direction
& Editorial
osare
Take a suitcase and leave. Only those with attitude, confidence and drive manage to turn that desire into reality.
OSARE with its intensity and depth, is an invitation to explore, awaken curiosity, and make decisions. It is the promise of discovering new horizons, breaking free, and embarking on a personal adventure.
Osare is more than a perfume, it is an olfactory narrative inspired by all the adventures, experiences, and possibilities that fit in the dimensions of a suitcase. Osare is an invitation to leave. A train trip where the suitcase symbolizes everything to come, that impulse to take risks, travel, and discover (self).
The scene is evocative. A solitary classic-style suitcase travels on an old train. With an enigmatic play of light and shadow coming from the window, it gives even more depth and intrigue to the object. The passengers, who observe it and feel attraction, curious about its history and content, immerse themselves in a universe of abstract perceptions, dreams, desires, and ideas that revolve around it. The suitcase becomes a portal to diverse imaginaries, stimulating courage, taking risks, and embarking on new paths.
Elegance and style meet the excitement and mystery of unknown destiny.
Where does it come from?
What does it keep?
No.
What is beyond the known?
What is life?
What is it to live?
What do I carry, where am I going?
A suitcase, a space, a window
(Pause)
deep
It expands,
transcends
(Pause)
Provoking an intense tingle of unknown emotions driven by everything that could be,
Awakening the desire to live in a real dream, with paths and experiences. new, intriguing
Taking the very natural risk of existing, of living, of daring.
The suitcase, the perfume, the essence, you, are in themselves the journey
Dare to start from nothing to find everything.
Where is he going?
What moves her?
Live
Take risks
Osare. Eau de Parfum
Creative Book I & II
ACADEMIC - Elisava School of Design & Engineering, 2023
Design & Art Direction: Alda Barbato - Natàlia Pla - Bárbara Forte - Bárbara Fenzo
Editorial: Bárbara Fenzo
Video Animation: Bárbara Forte
Video Script: Alda Barbato