Graphic Design
& Art Direction

Secrets by farga

In collaboration with Alma Studio Barcelona, a design studio specializing in creating artwork for hotels and restaurants, we have developed various designs that align with the brand's main concept, "Healthy Mood".

Our client wanted to transmit a series of fundamental values in its establishments, such as sustainability, the use of traditional local products, respect for local gastronomic traditions, a philosophy that combines pleasure with knowledge (Slow Food), as well as awareness of the origin of products in a visually attractive and contemporary way.

We intended to breathe life into the space and the customers visiting it.

Secrets by Farga, being a restaurant chain, has more than one location, so with Alma Studio we have made various personalized illustrations for each of its restaurants in Barcelona and Madrid under the same concept.

As project director of a new Secrets project at Alma Studio Barcelona, the client asked us to incorporate illustrations from Secrets By Farga in the new menu. We proposed to maintain the essence but give it a fresh touch.

Archimboldo

For the cover, we conceived a playful approach to the brand concept, inspired by Archimboldo.

Graphic design & Illustration, Project Managment

Design, Managment & Art Direction: Alma Studio - Bárbara Fenzo - Damián Castro
Photography: Alma Studio @almastudiobcn
Location: Barcelona & Madrid, Spain. Barcelona: Secrets Illa Diagonal, Secrets Bonanova. Madrid: Secrets Chueca, Secrets Picasso, Secrets La Vaguada, Secrets Caleido.
Client: Farga Group