Picnic by HastaPronto Brewing
In collaboration with Alma Studio Bcn
beer label and branding
Location: Santiago de Chile
This project consists to design a new kind of co-brand for a new product, a Hard Seltzer, which is a flavoured malt beverage, which is within the broader beer category.
Starting from concept, logotype, brand personality and graphics. The start: The flavour of two new products: Blueberry and Grape. Having in mind the concept of the name: “Problem in charge, not in computer”.
The inspiration was mainly from the nature and the possible activity of the constumer when using the product. Brightful colors, contrasts and joy. My contribution was creating the concept, design the logo, create the different characters, and the label design to complete the story we were trying to achive.